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ALL COMPANIES ARE NOT CREATED EQUAL. Brute Force believes in functional strength and blending traditional fitness with unconventional training methods. That's why we created a variety of gear and training with an emphasis on unstable, shifting load. Our gear is battle tested from the Box to the front lines of the US Military, and is as tough as it sounds.
UNSTABLE LOAD TRAINING: the ability to unconventionally move or lift an odd object or unstable, or uneven load efficiently and effectively.
We are all about Unstable Load Training because it provides a much more dynamic and challenging training experience. The unstable nature of a sandbag forces you to engage your body’s stabilizer muscles, building coordinated strength and balance throughout your body.
The lab geeks call this Neuro-Muscular Coordination...It’s a good thing, and you definitely want it.
100% USA MADE and COLORADO PROUD
We started in a garage in North Denver in 2009 with a sewing machine and some material. Born from necessity, the inventor, a Mixed Martial Arts competitor and competitive CrossFit athlete with just enough money to live, needed better training equipment...so he created his own. A big believer in Unstable Load Training (training with shifting weight like water or sand) he started by developing his own line of sandbags.
Since then, Brute Force has expanded our line of gear, our team and has added programming and industry leading education for both the consumer and the professional.
We have grown steadily and now serve heroes (Military, Police and Fire), athletes and fitness enthusiasts worldwide with a growing line of functional training gear and training…all 100% USA MADE with our HQ still in Denver, CO.
At Brute Force we recognize the need for Military, Police, Fire & EMS personnel to train like athletes. A tactical athlete must focus on training and movements daily that directly translate to the demands of the job to be effective. Your actions and reactions can cost or save lives, train accordingly.