By 1996, ATLANCO® management became aware of a glaring need in the marketplace for a manufacturer of high quality, affordable military and law enforcement apparel with vision, ambition and panache. The result was the introduction of the TRU-SPEC® brand as well as the construction of the company's first manufacturing facility. The new factory provided the company with the ability to create and produce its own products at competitive prices while responding to market trends and demands in a timely manner. An even larger, state-of-the-art production facility followed in 2004 and currently employs more than one thousand employees.
Today TRU-SPEC® continues to lead the market through innovation and service. The new 24-7 Series® line of apparel is a direct result of listening to the consumer and delivering quality apparel that is versatile, rugged and comfortable while still having all the features to get the job done.
TRU-SPEC® is now one of the leading suppliers of uniforms and personal equipment to the military, law enforcement and public safety markets. Thousands of police, firefighters, EMTs and military personnel use and depend on our products daily, the name TRU-SPEC® has become synonymous with quality, innovation and service. Ret. Gunnery Sgt. R. Lee Ermey, known around the world as "The Gunny," has become the official celebrity spokesperson for TRU-SPEC® line of tactically inspired apparel making them "Gunny Approved".