Versatility. Comfort. Fun.

These are the hallmarks of ZOIC Clothing. Infused with our heritage as the original mountain bike apparel brand, the hybrid designs and features of ZOIC shorts and jerseys offer everyday explorers superior performance, maximum comfort and ultimate adaptability. And when you relax with a beer, recounting the thrills and challenges of a day on the trail, ZOIC keeps you looking fresh and feeling better.

We are the customers we serve. Led by 2 passionate mountain bikers, we push the boundaries of cycling apparel by tapping the pulse of the active lifestyles we lead. We create casual performance clothing for anyone who rides a bike, from entry level mountain bikers to downhill deviants, from back road tourists to urban commuters. We saddle up every chance we get, sometimes to test our latest gear, other times just to rekindle that exhilaration we first felt as a child when the training wheels came off.

ZOIC is a grassroots, organic brand. You'll find us riding alongside you at bike festivals, getting dirty on dig days to support trail access, and cleaning up second-hand bikes so disadvantaged kids can have a "new" bike for Christmas. We love connecting with the cycling community and expanding opportunities to ride, especially when we get to do so outside!

ZOIC means life. ZOIC is versatile clothing for life’s adventures.

Thank you for sharing your ride with us.

Eric & Paul