Berkley

Berkley

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About Berkley

You have a passion for the sport. And so do we. That's what's made us the world's leading fishing tackle company. Passion. Berkley is the premium brand of fishing tackle that fuels your passion for fishing, offering the broadest array of innovative solutions developed by anglers who share your commitment to the sport.

At Berkley, our goal remains surprisingly simple - to make fishing fun and help anglers everywhere to Catch More Fish! Our leading edge technology has resulted in performance advances in fishing lines, soft baits, hard baits, fishing rods and terminal tackle.

Dedication to Anglers

Berkley makes good anglers GREAT and great anglers the BEST! At Berkley we take fishing seriously because we are first and foremost - anglers ourselves.

At Berkley, we’ve always prided ourselves on being a progressive company utilizing science and technology to create the best performing products available. Our company goals remain surprisingly simple – to make fishing fun and help anglers everywhere to CATCH MORE FISH!