Born to Italian immigrant parents in 1887, Tony Lama learned his first lessons in the boot industry at the early age of 11. An uncle apprenticed the boy to a shoemaker in Syracuse, New York where he learned the leather and boot trade.
After the turn of the century, Tony Lama joined the U.S. Cavalry as a cobbler for the soldiers stationed at Fort Bliss, Texas. Once he completed his tour of service, he decided to stay in the nearby border town of El Paso. Realizing the importance of a good boot fit from his stint in the Cavalry, Tony Lama set out to make the best fitting, most comfortable boot possible.
Initially, repairs were the biggest segment of his business but word quickly spread through out the Southwest about Tony Lama's Western boots. Soon, cowboys and ranchers were joining the cavalrymen at his doorstep, carrying hides and requesting custom-made boots. That first year, Tony Lama and one helper made 20 pairs of boots.
When the army phased out the horse soldiers, Tony Lama concentrated solely on making quality Western boots. In the 1930s, Western wear stores began asking for his boots. To meet the growing demands, Tony Lama developed methods to produce greater quantities without sacrificing the key steps in hand crafting. In 1961, nearly 50 years after the first store opened, the company moved into larger quarters and began making 750 pairs of boots a day.
Tony Lama passed away in 1974, but his sons and daughters continued his tradition of quality and hand craftsmanship, making this a true American success story. In 1990, Tony Lama became part of the Justin Boot family. Once competitors, these companies have set the standard for quality and craftsmanship worldwide.
The legacy created by the humble cobbler, a hard working entrepreneur with a fierce pride in his craft, lives on. The same commitment to quality is reflected in the corporation that bears Tony Lama's name today.
Our exclusive dual-density design means longer wear and more comfort in the saddle.
Cushion Comfort Package
We give our patented comfort system the added benefit of a removable insert.
Lama Comfort Technology
Our patented system combines flexibility, stability and cushioning for major comfort.
TLX® Western Work™
Extreme performance meets western styling to give the tradition of the working cowboy a modern update.
Handcrafted in the USA
A wide selection of styles handcrafted right here in the USA.
Tiny Lama Layer
Here's one less growing pain for parents: Our removable orthotic that extends the life of your kids' boots.
TLX® Next Generation Technology
Stirrup-friendly and super-comfortable, our NGT™ series keeps you riding high.
Vibram® is the world leader in high performance rubber soles, targeted to the outdoor, work, recreation, fashion, repair and orthopedic markets.
Rain, mud, and muck have literally got nothing on you with our waterproof technology.
The steel standard in work safety.
35% lighter than steel toe. Non Conducting. Meets or exceeds ASTM - F2413-11 standards for impact and compression.