Five Ten

Five Ten

About Five Ten

*Ships from Redlands, California*

Five Ten, the Brand of the Brave, is a leader in performance, high-friction footwear. From downhill mountain bike racing to rock climbing, from wing suit flying to kayaking, Five Ten makes footwear for the world's most dangerous sports. The Redlands, California-based company has been producing cutting-edge designs and proprietary Stealth rubber soles for nearly 30 years. With the help of top national and international athletes and guides, combined with a world-class rubber-testing and R&D facility, Five Ten is the shoe brand of choice for the world's most exciting athletes.

Five Ten’s roots trace back to Yosemite and Joshua Tree National Parks. Charles Cole, Five Ten’s founder and president, started the company in 1985. At the time, he was a footloose, 30-year-old climbing bum whose motto was “one with the dirt.” All climbers need rest days and Cole’s were well spent, earning him an engineering degree from University of Southern California and an MBA from the University of Michigan, Ann Arbor.

Raised in Southern California, Cole paid his climbing dues on the rough rock of Joshua Tree. Like many of his climbing contemporaries, he turned his sights to vast walls of Yosemite. Many of Cole’s first ascents, including the False Shield and Jolly Roger on El Cap, and Space, Queen of Spades and Autobahn on Half Dome, remain test pieces today.


Approaches and descents are often the most dangerous parts of the climb, made even more treacherous by the slick-soled sneakers that climbers used to wear. In school, and on the walls, Cole often contemplated why the existing climbing rubber was inadequate (one best-selling shoe at the time utilized old airplane tires for soles). Working with some of California’s leading scientists and experts in the field, Cole immediately started developing Stealth high-friction rubber. Athletes soon established Stealth as the benchmark in high-friction footwear. There are currently nine Stealth compounds, each formulation offering distinct tuning attributes. Athletes can now pick the best rubber solution for their specific sport.