Beats Electronics is the brainchild of legendary artist and producer Dr. Dre and Jimmy Iovine, Chairman of Interscope Geffen A&M Records, who set out to develop a new type of headphone with the capability to reproduce the full spectrum of sound that musical artists and producers hear in professional recording studios.
The company's mission is to provide a superior end-to-end music experience - with headphones, speakers, devices and services - so fans feel the emotion and hear the music the way artists intended it to sound from the studio.
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Dr. Dre is regarded as modern music’s greatest perfectionist. “We go until it happens,” he told the Los Angeles Times of his work ethic in the studio, which has paid off in over a billion dollars in sales of his productions and performances. Critically and commercially acclaimed, Dre has built a signature sound that is instantly recognizable whether he’s working with Eminem or Burt Bacharach.