There is a saying that necessity is the mother of invention. In 1987, Michael Pratt of Salt Lake City created something that launched an international company. That “something” would later become know as “The Locker Bag”, a patented, box-shaped, hard-case duffel that worked like a portable gym locker. That first prototype was made out of cardboard and duct tape, sweat and inspiration. The Locker Bag took the athletic gear bag world by storm.
Initiated with little more then an idea, some limited financial backing and more vision than a sniper with infrared goggles, OGIO began its venture into the gear bag business. For the next several years, OGIO’s sales soared. Each year brought a fresh line of duffels and packs with unique designs that were loaded with features and patented innovations. This was just the beginning……
With an adrenaline-fueled attitude, OGIO dove head first into yet another industry that it knew nothing about – golf. Seeing a glaring need for a re-fresh in a stale product category, OGIO launched the “Rig” travel bag. It was a HUGE success. So much so that the world leading golf equipment maker at the time approached OGIO to design and develop their line of golf bags. That relationship lasted several years, and was phenomenally successful for both parties. That success, however, was not enough for Pratt and company – they knew they had more advancements to offer the golf world; it was just the tip of the iceberg.
In the late 1990’s, OGIO hit the golf industry full bore. The unique new look of streamlined designs and distinctive styling inspired by the world of action sports was an immediate sensation. The bags were one-of-a-kind in form and function; its look recognizable from a mile away. Needless to say, the golf world was blown away. Soon after, OGIO was recognized as the world’s largest golf bag manufacturer. Awards soon followed, as Pratt was named Utah’s entrepreneur of the year and OGIO was added to Inc. Magazine’s top 500 fastest growing private companies.
OGIO’s success in golf spawned a whole new thought process. What would happen if we entered other sports with this mind set and skill set? With that, OGIO set its sights on motocross, a world that shared the same vigor and appetite for adrenaline that OGIO has poured into every product for the last decade and a half.
OGIO burst on to the scene with unique bags designed and developed specifically for the motocross athlete. In short order it dominated the world of power sports gear bags. The success culminated in OGIO producing a movie that features the greatest motocross riders in the world named “Global Addiction”. The movie climaxes with a never before done stunt, as world famous stunt rider Travis Pastrana back-flipped his bike off a two thousand foot cliff near the Grand Canyon! OGIO found itself the talk of every major motocross magazine and event in the nation. It had taken the action sports world by storm.
Never one to rest on their laurels, Pratt and the design team at OGIO are now determined to spread their wings to what’s next. The goal is the same as it has been for 25 years; make best-in-class products featuring intelligent design and cutting edge function in whatever category that OGIO decides to compete in. This is the vision that keeps OGIO ahead of the curve. This is the drive that spurs the company to new heights. This is the energy that runs through each member of the OGIO team and makes each retail market a target for infiltration.
OGIO now offers complete collections in Golf Bags and Golf Apparel, Lifestyle (packs, messenger bags, business cases and luggage), Power Sports and the new Endurance line, focusing on triathletes, runners, cyclists and swimmers. Our customers often ask, “What does OGIO stand for?” Suggestions have included, “Our Gear Is Outrageous”; we think that sums it up exactly.
*OGIO ships out of Bluffdale, Utah