For over forty years Smith Optics has hung its hat on a heritage of authenticity, innovating products for the fresh-air addict who pushes their limits and gear daily.
Smith Optics has become synonymous with innovative, durable, top-quality products in the eyewear, goggle, and helmet market. The company is also recognized for its unparalleled team roster of athletes, which boasts some of the top names in biking, skiing, snowboarding, surfing, motocross, and climbing. These athletes depend on Smith Optics under the harshest conditions and Smith utilizes team input as a key element of new product design, performance testing, and coloration selection.
Our mission is to create authentic innovations and measure them against our legacy in the sport-lifestyle culture. Not everything we do is for everyone, but our history of integrating Performance and Style keeps us authentic to those seeking both.
At Smith, We Make The Great Days Better