Navy SEAL veteran Nick Norris is no stranger to a hard-fought battle. His career took him on multiple deployments to both Iraq and Afghanistan, conducting counter insurgency ops and training in the War on Terror. Since departing active duty, Norris has embraced the spirit of entrepreneurship and advocates for the inclusion of veterans in the workplace everywhere.
By Nick Norris
My military service has shaped me into the person I am today. Attributes like discipline, loyalty, integrity and commitment are veteran traits that prove valuable to companies, and I owe my career to a mentor who believed in my military service.
We stand on the edge of perhaps another golden era of business prosperity not seen since the years after World War II.
Combat has forged this latest generation of veterans into highly capable leaders who have learned to achieve victory in even the most ambiguous and challenging situations. Combat veterans have fought as diffuse elements scattered over a rugged and violent landscape, and they’ve utilized cutting edge technology to win. Executive coaches and leadership organizations have used our modern military as an example of what it means to be an effective and competitive organization in the knife fight that is American business. But few have realized that we stand on the edge of perhaps another golden era of business prosperity not seen since the years after World War II.
The modern combat veteran is perfectly prepared to storm the entrepreneurial stage, and build the next generation of companies that will solidify our position as a global business leader.
Combat is entrepreneurship with a little more at stake.
Because the modern military is expected to adapt to constantly changing battlefields, veterans are perfectly suited to tackle the evolution of the business world. The remarkable thing about these people is that they already thrive in this environment, because they quickly define goals and ultimately build on small victories to achieve big victory. Basically, they figure out how to win without even knowing how to win. They’re adaptive and responsive. Combat is entrepreneurship with a little more at stake, and I have personally witnessed numerous teammates depart active duty only to build successful young companies. These companies aren’t always the most mind-blowing sources of advanced technology, but they consistently score small victories because of the people running them. We’re in the infancy in this era of combat veteran entrepreneurship, and the people starting these small brands are cutting their teeth in business. This initial round of start-ups will become the foundational experience that will launch the next generation of companies. This talented generation will continue to learn, debrief, adapt, and execute. They will strive to improve their fighting position in order to maintain an advantage over the competition, and in the end, the United States will win. As we always do.
Nick Norris is a graduate of the United States Naval Academy, and member of Basic Underwater Demolition / SEAL (BUD/S) Class 247. As the CEO and Co-Founder of Predator Warpaint, Norris is elevating the standards for camouflage face paint and sunscreen products. Check out Nick's brand.