These four brands believed in our mission

These four brands believed in our mission

On this birthday week, we’re celebrating four years of operating and working every day to build a site our members can enjoy.

We built GovX for our members. The men and women of service, uniformed both in past and present, who step up to do the jobs that all rely on, yet few actually do. But there’s another side of GovX to which we owe our endless gratitude.

Our brands.

We have over 350 brands on GovX, and we’re adding new ones every week. But today, we want to give a shout out to four of the first GovX brands. These are the pioneers who got us started. The folks who offered their brand to our members for less of a profit because they believed our members deserve a great deal on great gear.


First off, there’s SPY. From the early days, eyewear has always been one of our main staples. And SPY kicked us off with a few of their select styles, most of which are still best-sellers today. The wraparound, ANSI-certfied Quanta kicks all kinds of ass, and the Farrah is popular choice for the ladies. SPY frames are designed to be tough, active, stylish, and a little bit daring.

“We’re happy to supply and support our nation’s military and first responders with functional, technical eyewear through our partners at GovX. Expanding our ANSI line to accommodate even more styles, we’re excited to see our frames on government employees for everyday situations and out in the field. SPY is honored to have been with GovX since the beginning and we look forward to continuing our partnership with them.”
– Todd Madsen (West Coast Sales Director)


Next, we’ve got OluKai. Makers of island-inspired footwear for folks who find themselves perpetually in and around water, this was another perfect brand to launch GovX with. Their flagship sandal is undoubtedly the classic Ohana sandal, crafted with water-resistant synthetic leather with a grippy, rubber outsole for treading confidently on sand and stone.

“OluKai was an emerging brand when GovX took a chance with us. The relationship has been great! GovX has offered a complete selection of the OluKai styles and provided their customers with excellent service. Having the ability to choose from a large selection of OluKai shoes, boots and sandals from GovX has helped share the OluKai comfort and quality experience to many new customers! Everyone at OluKai really appreciates GovX for their support with the entire Military and Service spectrum of customers.”
– Mike Kirsch (Account Executive)


The wetsuit wizards over at Matuse have harnessed the awesome power of Geoprene, a material derived from the earth that’s 98% water impermeable. That means it’s warmer, lighter, dries faster, and lasts longer than traditional neoprene. Our office sits on the La Jolla cliffs, above the ocean where surfers and paddlers like to rock. So when we went searching for a wetsuit company to join the GovX family, Matuse and their wonderful innovations got our attention.

“Matuse has been a GovX brand since day one. On duty or off duty, from Lifeguards to Navy SEALs, the Matuse audience serves their community. Just as we are proud to make the products they use, so too are we honored to give back to those who make a difference.”
- John Campbell (CEO)


Don’t get out of the water just yet. Kaenon’s up next. COO and Co-founder Darren Rosenberg has been a friend of ours since day one. Kaenon Polarized creates frames ideal for pretty much every athletic activity on the planet. Conceived by elite sailors out of Newport Beach, these frames are engineered to withstand the rigors of sport, like the popular Arlo.

“I felt a strong sense of integrity and passion for their purpose from the first time I met Marc, Shannon and Tony. I am proud that Kaenon was one of the brands that helped support the launch of GovX, and I am grateful to have established special relationships with the GovX team and those whom they support. From all of us at Kaenon, we look forward to many more years together and helping to support GovX and the greater community that GovX is serving!”
– Darren Rosenberg (COO and Co-founder)

GovX would be nothing without our members. But our members wouldn’t have much to enjoy if it wasn’t for the brands that provide them with the selection, service, discounts, and quality that they’ve come to expect. And for that, we thank these four brands which believed in our mission from the start. We thank every person in your operations: From the brilliant founders of each of these companies, to the sales directors, to the hard-working Americans who pack up and ship out boxes to GovX members nationwide.

None of this would be possible without you.

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