Blake Griffin Helped New Hyperice Compression Technology Become A Trend for Athletes
"Hyperice is the collaborative result of world class athletes, like Blake Griffin and Troy Palamalu, pushing the science, prevention and recovery in sports medicine. With the invention and innovation of ground-breaking technology, Hyperice is setting the standard for active recovery systems across the globe. Hyperice devices can be found on several of the world's elite athletes, in collegiate and professional athletic training rooms and rehabilitation centers around the world." -Tracy Sheffer
Sports fans are accustomed to seeing pitchers wearing giant ice wraps around their shoulders or basketball players taping bags of ice to their knees. Athletes using ice to recover from workouts and injuries is one of the oldest remedies in sports. It is also one of the last areas of the sports world to be untouched by technology.
A new product called Hyperice uses ice compression technology to help athletes recover faster than the traditional bag of ice. Hyperice has caught on quickly with many elite athletes. Adrian Peterson, widely considered one of the most physically gifted athletes playing today, recently joined Hyperice as an equity partner because he was so impressed with the results.
At the end of the 2011 NFL season, Peterson suffered a devastating knee injury, tearing his ACL and MCL in his left knee. During his rehabilitation he was introduced to Hyperice by a fellow Oklahoma Sooner: Blake Griffin.
Griffin, another winner of the genetic lottery, is not only a user of Hyperice but also a part owner. He had the Hyperice founder, Anthony Katz, send Peterson the knee ice compression device that he had been using. Peterson began regularly using Hyperice as part of his rehabilitation routine and the rest is history. He went on to have one of the most remarkable comeback seasons ever by winning the 2012 NFL MVP and the rushing title.
Peterson was quoted in the Hyperice blog saying "Once I started using the Hyperice, I could feel my knee responding positively. I immediately started incorporating it into my daily recovery routine. Preparing my body to be as strong and as healthy as possible was my main focus going into last season and Hyperice was one of the tools I used to prepare for and recover from games and practices." He went on, "I'm excited to join Blake and the other athletes to help grow the brand."
The Hyperice blog explains why the use of ice to help recover has always been a staple of athlete training: "applying cold compression to an injured area causes the blood vessels in the area to restrict, which slows the metabolism of the cells. When the compression and cold are removed, the blood returns to the area quickly, and consequently flushes out the built up lactic acid. This leads to reduced swelling and less pain."
Typical cold compression wraps today are filled with a gel that can be frozen. Hyperice uses real ice that is inserted into the ice cell each time the hyperice is used. The ice cell then gets all of the air sucked out of it by an air release valve. This is crucial because any air that is stuck in between the body and the ice makes the treatment much less efficient. By releasing the air from inside the ice cell, hyperice is more efficient than a normal bag of ice or frozen gel. For top athletes who put so much stress on their bodies, such as Blake Griffin and Adrian Peterson, every ounce of efficiency during recovery is imperative.
The following is an interview with the founder of Hyperice, Anthony Katz, explaining his inspiration for creating Hyperice and the technology behind it.
SportTechie: What was the inspiration for the creation of Hyperice?
Anthony Katz: We wanted to build a brand around the concept of enhancing athletic performance by improving the recovery methods of elite athletes. To do this, we develop products in collaboration with the world's best athletes and trainers at the highest level. We started with ice compression devices because it is a staple in athletic recovery and we will continue to build out from there.
SportTechie: Why do athletes use any type of ice or cold therapy in the first place?
Anthony Katz: Athletes use cold therapy to recovery from daily training or competition, treat an injury, and as a means of preventing injury by breaking the inflammation cycle in the body.
SportTechie: What is the unique technology behind Hyperice and how does it help athletes more than typical ice bags?
Anthony Katz: The technology is in our materials. From our proprietary "skin" of our Ice Cell- which transfers cold rapidly from ice to the body, to our tech fabrics of our compression wraps. But the heart of our technology is our patented air release valve- which enhances cold by removing heat from the ice cell and by removing excess air from the Ice Cell that would normally act as a barrier to compression. The end result is a faster and more significant reduction in tissue temperatures and a decrease in inflammation to the desired body part.
SportTechie: What athletes have started using Hyperice and how have they responded?
Anthony Katz: Hyperice is currently being used by the top athletes in every sport all over the globe. We have over 1000 professional athletes who currently use our products as part of their recovery regimens. Some of our brand athletes include Blake Griffin, Adrian Peterson, Hope Solo, Rudy Gay and Troy Polamalu.
SportTechie: What parts of the body can Hyperice be used for?
Anthony Katz: Hyperice makes body part specific devices for almost every muscle and joint and are currently developing new designs and models.Shop Hyperice