It’s Okay to Lose as Long as You Don’t Lose the Lesson

It’s Okay to Lose as Long as You Don’t Lose the Lesson


It’s Okay to Lose as Long as You Don’t Lose the Lesson

The average person has 60,000 thoughts in their head each day. How can you take advantage of this?

You control how and what you think about everything. A lot happens to you on a day-to-day basis. It’s important to recognize that life is not about what happens to you, it’s about what you do with what happens and it’s also about what you want to have happen after.

So, what happens when you fail? How do you respond?

The objective of dealing with failure is not to make believe something never happened, but it’s to recognize that you have made a mistake so you never do it again. Remember that it’s okay to lose as long as you don’t lose the lesson.

First, stop and think about that for a second about how things should play out. What is your approach? What are you doing wrong?

One of the things I always say when I’m coaching basketball is that when you take a bad shot, miss a defensive assignment, or throw an errant pass, you have to stop and breathe for a second. Don’t just throw up another jumper. Think about how you are going to correct what you just did.

Sports and failure are often associated with each other much more often than people think. In basketball you fail usually 50-60% of the time. In baseball, failing 70% of the time is considered a success, an All-Star success, and over a career, a Hall of Fame success. So, here’s an excerpt from a recent Q&A I held with Derek Jeter where I asked him how he responds to failure:

-Brandon Steiner

About Brandon Steiner

Brandon Steiner is Founder & CEO of Steiner Sports Memorabilia, the leading producer of hand-signed collectibles.

In 1987, Brandon started Steiner Associates (which later became Steiner Sports) with $4,000, a Mac computer, a one-room office and an intern. He has grown Steiner Sports into a $45 million company and now holds partnerships with some of the most prominent brands in sports, including the New York Yankees, Madison Square Garden, the Brooklyn Nets, Notre Dame University and Syracuse University, among others.

Brandon is the author of two books, The Business Playbook: Leadership Lessons from the World of Sports and You Gotta Have Balls: How a Kid from Brooklyn Started from Scratch, Bought Yankee Stadium, and Created a Sports Empire. He is a renowned motivational speaker and he frequently appears on national news networks including, CNBC, CNN, MSNBC and ESPN. He is a regular on ESPN Radio and co-hosts the YES Network’s Yankees-Steiner: Memories of the Game.

Brandon is a 1981 graduate of Syracuse University, where he has since helped create the David Falk Sports Management Program and sits on the Board of Directors for Syracuse Athletics.

To learn more about Brandon and to follow his blog, visit

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